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Brian is a 26-year-old, exceptionally educated, highly savvy Wall Street trader. And he's deeply in love. He's had a girlfriend for several years, and by the time 2004 rolled around, he felt it was time for a marriage proposal. First step: the search for a diamond engagement ring. Brian didn't know much about diamonds, though - so he sought the help of his good friend Parkson, who "knew the territory." Parkson had researched diamonds meticulously for his own engagement two years ago. After directing Brian to several websites, Parkson recommended me - the one he calls his diamond guy.
In talking with Brian, I learned that he wanted the best diamond that money could buy: the brightest, the most colorful, and the most beautiful. "I want to see that diamond sparkle brilliantly from across the room," he said. "Anything short of totally impressive won't do." At the same time, he wanted value for his money - explaining that he didn't want to waste money on qualities that "only a veteran gemologist would appreciate under a super-powered microscope."
I presented Brian with a selection of the best of the traditional round-cut diamonds. Then I suggested that if he wanted to have the most brilliant diamond available, he should consider the Solasfera. I explained that with rapid scientific advances, we now have empirical tools like the Firescope that can verify perfect proportion and the BrillianceScope that can directly measure and compare diamond brilliance, fire, and sparkle. "The Solasfera has perfect proportions, the highest light performance - and more," I explained. "It's brilliant everywhere."
Then, I offered Brian the empirical evidence he sought as a self-described "facts-and-numbers" guy. I explained that even the so-called "Ideal Cut," AGS 000 Hearts-and-Arrow round diamond, lacks truly perfect proportions. I showed him the distinct leakage of light when viewed through the Symmetriscope, an advanced Firescope. "Using the proportion measurements provided by GIA, AGS, and Sarin Technology are not enough to predict perfect proportion," I cautioned. "A diamond is a three-dimensional entity, and a wrong tilt in any facet can cause light to escape."
Brian was captivated by the dazzling brilliance and cutting-edge design of the Solasfera diamond. Visually, there was no comparison. When I placed the Solasfera under a bouquet of flowers away from all direct lighting, he could see the diamond sparkle from across the room. Still, as a "streetwise" and thorough shopper, he decided to step up his research before making a decision.
Brian spent the next weeks visiting such diamond sites as Blue Nile, Pricescope.com, and Tiffany.com. Following his friends' recommendations, he also visited other jewelry shops. The more he researched and compared, the more he appreciated the superior beauty of the Solasfera. "Diamonds the market describe as Ôideal' are really far from ideal," he observed. "How can consumers make such important buying decisions based on imperfect information?"
"Sorry to have taken several visits to make my decision," he said. "I knew all along the Solasfera was the best-of-the-best. But since I'm new to this field - and skeptical by nature - I wanted scientific proof to support the superiority of this diamond. I have it now!"
Months after Brian purchased his Solasfera, he introduced his fiancŽe to me. I was pleased to hear she thoroughly loves her diamond. Since then, the greatest compliment Brian has given the Solasfera - and me - was recommending it to his good friend Ryan.
Ryan, too, is ready to propose to his girlfriend. Like Brian, he wants only the very best for his bride-to-be. A large Solasfera is now being specially cut for him. I look forward to seeing it soon on her hand, sparkling brilliantly from across the room.
David So
